CONTACT
Subin Joo is a South Korean-born graphic designer thriving in New York City. Specializing in UX design, branding, and editorial design, she brings a keen eye for detail and a deep understanding of user-centered principles to every project. Her work blends creativity, strong visual narratives, and functionality, ensuring each design is visually stunning and purposefully effective.
Education
Pratt Institute (Aug 2021-May 2024), B.F.A. in Communication Design Emphasis on Graphic Design, Brooklyn, NY, 11205
Sokim New York (Oct 2024 – Dec 2025) — Full-time
Graphic Designer, Pine Brook, NJ 07058
Web & Digital Design:
Created website banners, promotional ads, and layouts for golfwear and beauty brands; led full website redesigns and updates.
Marketing Materials:
Designed social media ads, brochures, digital catalogs, and store/event promotional creatives under tight deadlines.
Email Graphics:
Produced targeted Klaviyo email campaigns and promotional graphics, supporting sales-driven marketing initiatives.
Brand Management:
Took ownership of key brands’ visual identity, ensuring consistency across all digital and print platforms.
Digital Enhancement:
Retouched product images, removed backgrounds, and resized assets for multiple digital and print formats.
Experience
Awards (2021):
Pratt Institute Foundation Folio Award Outstanding
Project in Community
Scholarship (2021-2024):
International Merit-Based Scholarship Based on Academic
Record and Portfolio
Academic Honor (2021-2024):
Pratt Institute President's List
Achievements
Tools & Software:
Adobe CC (Photoshop, Illustrator, InDesign, After Effects,
Premiere Pro), Figma, Blender, P5.js, Procreate, Rhino,
Riso Print
Skills:
Branding, Visual Identity, UI/UX Design, Layout Design,
Prototyping, Typography, Package Design, Product Design,
Motion Graphic, 3D Design, Illustration
Expertise