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Subin Joo is a South Korean-born graphic designer based in New York City, specializing in branding, visual storytelling, digital marketing design, and print production. She brings hands-on experience working across beauty and lifestyle brands, developing cohesive visual systems that connect digital platforms with physical brand touchpoints while maintaining a strong focus on consistency and storytelling.
Detail-oriented and highly adaptable, she enjoys translating brand identity into thoughtful, visually compelling design systems that resonate across multiple channels, from digital campaigns to editorial and print materials, with a growing interest in packaging and product-focused design.
Subin Joo is a South Korean-born graphic designer based in New York City, specializing in branding, visual storytelling, digital marketing design, and print production. She brings hands-on experience working across beauty and lifestyle brands, developing cohesive visual systems that connect digital platforms with physical brand touchpoints while maintaining a strong focus on consistency and storytelling.
Detail-oriented and highly adaptable, she enjoys translating brand identity into thoughtful, visually compelling design systems that resonate across multiple channels, from digital campaigns to editorial and print materials, with a growing interest in packaging and product-focused design.
Education
Pratt Institute (Aug 2021-May 2024), B.F.A. in Communication Design Emphasis on Graphic Design, Brooklyn, NY, 11205
Sokim New York (Oct 2024 – Dec 2025) — Full-time
Graphic Designer, Pine Brook, NJ 07058
Web & Digital Design:
Created website banners, promotional ads, and layouts for golfwear and beauty brands; led full website redesigns and updates.
Marketing Materials:
Designed social media ads, brochures, digital catalogs, and store/event promotional creatives under tight deadlines.
Email Graphics:
Produced targeted Klaviyo email campaigns and promotional graphics, supporting sales-driven marketing initiatives.
Brand Management:
Took ownership of key brands’ visual identity, ensuring consistency across all digital and print platforms.
Digital Enhancement:
Retouched product images, removed backgrounds, and resized assets for multiple digital and print formats.
Experience
Awards (2021):
Pratt Institute Foundation Folio Award Outstanding
Project in Community
Scholarship (2021-2024):
International Merit-Based Scholarship Based on Academic
Record and Portfolio
Academic Honor (2021-2024):
Pratt Institute President's List
Achievements
Tools & Software:
Adobe CC (Photoshop, Illustrator, InDesign, After Effects,
Premiere Pro), Klaviyo (Email Marketing), Shopify, Canva, CapCut (Basic Video Editing), Figma
Skills:
Visual Storytelling, Brand Identity, Email Marketing, Web & UI Design, Social & Digital Design, Printed Collateral, In-Store Displays, Campaign Design, Print Production, Layout Design, Typography, Porotyping, Illustration
Expertise
