In-house project at Sokim New York

 

While working as an in-house designer at Sokim New York, I independently planned and designed a digital catalog book for the Korean skincare brand LAVIEN to support wholesale promotion.

 

I conducted an in-depth analysis of the brand identity and complete product lineup to clearly define LAVIEN’s core values, strengths, and key selling points. Based on this understanding, I curated best-selling and high-performing products and structured the content to effectively communicate why the brand and its products should be chosen.

 

To reflect LAVIEN’s premium brand positioning, I carefully considered image selection, layout, typography, and overall visual tone, aiming for a refined and understated design that conveys luxury without being excessive. At the same time, I focused on maintaining a clear balance between aesthetic sophistication and functional communication, ensuring that key information and promotional objectives remained clear and effective.

 

The digital catalog was used as a key asset in wholesale email outreach, helping partners quickly understand the brand and its products, and supporting more effective brand communication.